Last minute shoppers: Today is Free Shipping Day! - FOX 32 News Chicago

Last minute shoppers: Today is Free Shipping Day!

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CHICAGO (FOX 32 News) -

Today is the day to make that last minute purchase, because it's Free Shipping Day!

Free Shipping Day takes place on Dec. 18 every year, and it comes with the promise that the package will be delivered by Christmas Eve.

The unofficial holiday for online shopping was developed a few years ago and has become huge for people seeking savings and bargains. Business on this day rates right up there with Black Friday and Cyber Monday.

The list of participating retailers was released overnight on FreeShippingDay.com, including all the big stores and many of the smaller ones. American consumers are expected to spend about $1 billion on Wednesday because of the offers

Retailers found out that customers don't want to deal with the crowds and traffic unless they absolutely have to in the digital age. They prefer to shop online and have their goods delivered to their homes.

In the past, buyers would abandon the purchase when they got to the checkout page because of shipping costs – even at the last minute during the holiday season. But not today! The stores saw that if they offered free shipping, people bought even more.

Another website, FatWallet.com, collects and lists retailers plus additional deals and insider tips to help you save time. This website is free, but be aware that some websites charge for membership.

By the way, 35% of Americans say they wait until the last minute to do their holiday shopping.

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