Retailers tracking shoppers inside stores - FOX 32 News Chicago

Retailers tracking shoppers inside stores

Posted: Updated:
NEW YORK (MYFOXNY) -

It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.

Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.

Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.

Hugo Boss has started using heat sensors to place premium products. So basically, where the most people are gathered in the store, top products will be placed there.

I went into the Hugo Boss on Broadway and Prince Street. The folks who work there came up to me and asked if I needed help, but not because they tracked my cell phone, or body heat, but because they saw the camera recording me out front.

Other than that, I didn't find any stores tracking me on the street.

But I do get emails from stores, or places I often shop, like Amazon.com. No facial recognition, just return customer recognition. And that's fine with me.

  • Your MoneyMore>>

  • Housing activists protest Airbnb

    Housing activists protest Airbnb

    Friday, September 12 2014 7:41 PM EDT2014-09-12 23:41:17 GMT
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
  • Robot workers are coming

    Robot workers are coming

    Friday, September 12 2014 7:13 PM EDT2014-09-12 23:13:15 GMT
    A life-sized looking and sounding robot named the RoboThespian is an interactive, alert machine powered by algorithms and codes -- a form of artificial intelligence. It's the sort of thing that would have sounded like science fiction a generation ago. These days, robots like this are used mostly in showrooms and for entertainment. But researcher Cadell Last of the Global Brain Institute says that these bots will have a much bigger role and will make up a major part of the workforce.
    A life-sized looking and sounding robot named the RoboThespian is an interactive, alert machine powered by algorithms and codes -- a form of artificial intelligence. It's the sort of thing that would have sounded like science fiction a generation ago. These days, robots like this are used mostly in showrooms and for entertainment. But researcher Cadell Last of the Global Brain Institute says that these bots will have a much bigger role and will make up a major part of the workforce.
  • Clothing for a cause

    Clothing for a cause

    Friday, September 12 2014 7:00 PM EDT2014-09-12 23:00:07 GMT
    Like millions of Americans, John Williams has been out of work for months. He has finally landed an interview for a customer service position. To make sure he gets the job, he is making sure to look his best, thanks to Suited for Work.Suited for Work is a program under FEGS, a nonprofit that's been around for 80 years. Since its inception, Suited for Work has outfitted more than 8,000 men with brand-new suits donated by manufacturers.
    Like millions of Americans, John Williams has been out of work for months. He has finally landed an interview for a customer service position. To make sure he gets the job, he is making sure to look his best, thanks to Suited for Work.Suited for Work is a program under FEGS, a nonprofit that's been around for 80 years. Since its inception, Suited for Work has outfitted more than 8,000 men with brand-new suits donated by manufacturers.
Powered by WorldNow

205 N. Michigan Avenue
Ground Floor
Chicago, IL 60601
Station Operator: (312) 565-5532
Newsroom: (312)565-5533

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices