Watch: Ron Burgundy classes up the new Dodge Durango - FOX 32 News Chicago

Watch: Ron Burgundy classes up the new Dodge Durango

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Source: YouTube Source: YouTube
(WJBK) -

You stay classy, Dodge Durango.

Legendary TV anchor Ron Burgundy, also know as Will Ferrell with better hair, is the new spokesman for the 2014 Durango.

Chrysler says the fictional character is very much like Dodge: unapologetic with a great deal attitude. Four ads were posted on YouTube last week and spots ran during Sunday's Detroit Lions game on Fox.

As Ron might say, "Don't act like your not impressed."

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