Blondes raise more money in fundraising experiment - FOX 32 News Chicago

Blondes raise more money in fundraising experiment

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CHICAGO (FOX 32 News) -

If you want to raise your chances of successfully getting people to contribute to charity, just go blonde.

A new study by the University of Tennessee Knoxville found that blonde females were able to get households to contribute more in door-to-door fundraising.

Researchers found that people were about 23% more likely to make a donation to a blonde than a brunette.

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