Bob Sirott's One More Thing about the new Burberry store - FOX 32 News Chicago

Bob Sirott's One More Thing about the new Burberry store

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CHICAGO (FOX 32 News) -

One more thing, about the architecture of Michigan Avenue.

The Magnificent Mile has become one of the classiest shopping streets of the world, often mentioned in the same breath as 5th Avenue, the Champs Elysees, and Rodeo Drive.

So why is there a plaid building on the street?

Some call the new Burberry building on the 600 block of North Michigan Avenue stunning and unique, wrapped in the company's trademark plaid. I call it out of place and blatant advertising. It's like a used car salesman's loud sport coat has been thrown on an otherwise elegant building.

You can tout your brand without being tacky. Just up the street, Apple has managed to do that. So has Nike with it's toned down, understated remodeled store.

Michigan Avenue shouldn't look like the streets of Woodfield, or Disneyland.

It should look like Michigan Avenue.

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