The Talker: A car 'Fit' for women? - FOX 32 News Chicago

The Talker: A car 'Fit' for women?

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CHICAGO (FOX 32 News) -

Friday night's talker is about girl stuff. Specifically, a car designed just for women.

A pink Honda is being sold in Japan. It's a Fit subcompact called a "She's."

The color isn't the only feminine feature. It also has special glass that Honda is calling "Plasmacluster." It's meant to be better for your skin so you can cut down on wrinkles.

The car is selling for about $17,000.

This isn't the first time auto-makers have tried to market a pink car just to women.

Some of you might remember the 1955 Dodge La Femme. Chrysler had started to notice that women were gaining influence over car buying decisions and that women had strong opinions about color. It had pink rosebuds on the upholstery and it came complete with a matching purse, lipstick case, comb, raincoat and umbrella.

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