On Monday's Chat Room Sun-Times Splash Editor Susanna Negovan and consultant Rochelle Trotter discuss Brad Pitt and Big Bird.
First up, Chanel has recently released an ad for its Chanel No. 5 perfume which features Brad Pitt. Pitt appears (some say) homeless, forlorn and almost incoherent in the ad. Having received a reported $7 million for the appearance many ask why would he allow himself to be presented in such a way? Saturday Night Live did what is being hailed as the perfect parody of the ad. Clearly this is not what Karl Lagerfield had in mind, or did he?
Susanna thinks Chanel probably expected some of this reaction. The brand has a dated reputation, and to use Brad Pitt to pitch it's No. 5 was pretty clever - and will definitely get the younger consumers talking as witnessed by the viral response.
Rochelle agreed with Susanna, stating that this is Marketing 101: While the ad may not translate into mass purchases of the Chanel No.5 perfume, it certainly is off the charts in terms of brand awareness given all of the media attention it has received.
Next the ladies chat about Sesame Street's "Cease and Desist" notice to a company selling a "sexy Big Bird" Halloween costume.
Rochelle thinks this is a result of increased attention to Big Bird since Mitt Romney's comment about cutting the funding for PBS. Additionally this same company has multiple Sesame Street character costumes - all of which are sexy. So why are they only concerned about protecting Big Bird?
Susanna thinks the company has a right to protect its' Brand, but questioned whether or not the outfit even looks like Big Bird - she thinks not!
Friday, May 24 2013 12:51 PM EDT2013-05-24 16:51:23 GMT
Hawthorne Scholastic Academy Principal Nate Petrini spent the night on the roof of his school after losing a bet with his students. He challenged his students to a read-a-thon, and they answered the call.
Hawthorne Scholastic Academy Principal Nate Petrini spent the night on the roof of his school after losing a bet with his students. He challenged his students to a read-a-thon, and they answered the call.
Clinical psychologist Dr. Elizabeth Lombardo explained how prevalent helicopter parenting is in today's society and how so many parents with good intentions fall into this trap.
Clinical psychologist Dr. Elizabeth Lombardo explained how prevalent helicopter parenting is in today's society and how so many parents with good intentions fall into this trap.
Friday, May 24 2013 11:11 AM EDT2013-05-24 15:11:17 GMT
On Friday's Chat Room, lRochelle Trotter, Larsa Pippen, PR expert Jessica Priego and Dawn Hasbrouck discussed Amanda Bynes' meltdown, the Arias jury's inability to come to a unanimous decision and Donald Trump.
On Friday's Chat Room, lRochelle Trotter, Larsa Pippen, PR expert Jessica Priego and Dawn Hasbrouck discussed Amanda Bynes' meltdown, the Arias jury's inability to come to a unanimous decision and Donald Trump.
Emmy award-winning William Shatner stopped by Good Day to talk about his new project, his favorite TV and movie roles – especially Star Trek - and what he has planned for the near future!
Emmy award-winning William Shatner stopped by Good Day to talk about his new project, his favorite TV and movie roles – especially Star Trek - and what he has planned for the near future!
It's Fit Friday! NBA wife and exercise guru Larsa Pippen joined Good Day with her favorite North Shore Fit Pit trainer Chad Surdich, to show how his 1,000 calorie-burning class could change your life.
It's Fit Friday! NBA wife and exercise guru Larsa Pippen joined Good Day with her favorite North Shore Fit Pit trainer Chad Surdich, to show how his 1,000 calorie-burning class could change your life.
Jamie Kennedy is performing at the Laugh Factory Friday night and has a new sitcom called "Oh Sit!" He also wrote a new movie called "Lost in Armenia," and stars in the Lifetime thriller "Foreclosure."
Jamie Kennedy is performing at the Laugh Factory Friday night and has a new sitcom called "Oh Sit!" He also wrote a new movie called "Lost in Armenia," and stars in the Lifetime thriller "Foreclosure."
Former Chicago Bears lineman and FOX contributor Dan Jiggetts is an advocate for preventing the sale of high capacity ammunition magazines in Illinois. He's also working on Rocky's Law with Governor Quinn.
Former Chicago Bears lineman and FOX contributor Dan Jiggetts is an advocate for preventing the sale of high capacity ammunition magazines in Illinois. He's also working on Rocky's Law with Governor Quinn.
Thursday, May 23 2013 12:28 PM EDT2013-05-23 16:28:47 GMT
On Thursday's Chat Room, Susanna Negovan, Rochelle Trotter, Dawn Hasbrouck and DNAinfo reporter Mark Konkol discussed the historic decision to close 50 CPS schools and Disney Channel's decision to pull a "Jessie" episode.
On Thursday's Chat Room, Susanna Negovan, Rochelle Trotter, Dawn Hasbrouck and DNAinfo reporter Mark Konkol discussed the historic decision to close 50 CPS schools and Disney Channel's decision to pull a "Jessie" episode.
Etiquette expert and great-great grandson of Emily Post, Daniel Post Senning shared some tips for keep sibling rivalries and family drama in check this summer from his new book, "Manners in the Digital World."
Etiquette expert and great-great grandson of Emily Post, Daniel Post Senning shared some tips for keep sibling rivalries and family drama in check this summer from his new book, "Manners in the Digital World."
FOX Business Network's Jo Ling Kent shared advice about a phishing scam traversing Twitter right now, that could be sitting in your direct message inbox. If you don't know where a link will lead you, don't click on it!
FOX Business Network's Jo Ling Kent shared advice about a phishing scam traversing Twitter right now, that could be sitting in your direct message inbox. If you don't know where a link will lead you, don't click on it!
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