The Better Business Bureau is celebrating 100 years of promoting business and mediating disputes between its members and real customers like you. But balancing the two can be tricky. The BBB gets kudos for much of its work, but it also has its critics.
Fred Elsberry, who runs the Atlanta BBB office, says working for business and consumers is a constant balancing act.
"We aren't a consumer organization. We're not all-business organization. Our interest is the marketplace," said Elsberry.
It's a marketplace that has been fueled by a lot of innovation and more than its share of exploitation. So, 100 years ago in Minneapolis the Better Business Bureau opened shop to help keep businesses honest.
"At the turn of the 20th century, advertising was kind of where the Internet is today -- everybody recognized it as a very powerful marketing tool, but they also recognized that there was room for abuse," said Elsberry.
The idea spread until everywhere in the country was represented. Today, the BBB still keeps an eye on ads.
"We're looking for puffery, superlative, underselling, over selling advertisements and we'll go back to the company and ask them to prove it," said Lanada Green of the BBB in Atlanta.
They're always chatting with customers who feel they've been swindled. Recent targets include military men and women overseas.
Dottie Collina is a 29-year BBB vet who says she's proudest of The Military Line -- a free resource for military families.
"Which was established a few years to especially focus on the military and how they are often victims of frauds and scams, especially payday loans," said Collina.
To many, the BBB is a consumer watchdog. But there is criticism by some business owners that the non-profit runs a pay-for-play scheme, where high grades are given to businesses who pay for membership while non-members get poor marks.
Unfair, says Fred Elsberry. The national BBB says it resolved a million complaints last year and handed out plenty of failing grades to paying, accredited businesses.
"It's my responsibility to be sure that everything that we do here at the Better Business Bureau is designed to reinforce our neutrality in the marketplace," said Elsberry.
One of the early motivators for getting an organization going was a former Coke president Sam Candler Dobbs. Coke products at the time had an early competitor called Pluto Water that made outrageous health claims that simply couldn't be true and so Dobbs pushed - on a national scale - for truth in advertising.
Thursday, May 23 2013 12:56 AM EDT2013-05-23 04:56:30 GMT
The FOX 5 I-Team has learned that Douglas County District Attorney David McDade is personally asking the GBI to investigate how money is spent in his office.
The FOX 5 I-Team has learned that Douglas County District Attorney David McDade is personally asking the GBI to investigate how money is spent in his office.
Wednesday, May 22 2013 10:42 PM EDT2013-05-23 02:42:27 GMT
What do major hotel chains, the IRS, and the business partner of a top rapper have in common? Court records show the National Conference of Black Mayors owes all of them money. Big money.
What do major hotel chains, the IRS, and the business partner of a top rapper have in common? Court records show the National Conference of Black Mayors owes all of them money. Big money.
Wednesday, May 22 2013 9:56 AM EDT2013-05-22 13:56:24 GMT
Americans are known for their pearly whites, but we pay for it—and it isn't cheap.
Americans are known for their pearly whites, but we pay for it—and it isn't cheap. If you have more than one child who needs braces, you have quite an expense on your hands—but FOX 5 I-Team reporter Dana Fowle found some ways to make it a little more manageable.
Monday, May 20 2013 11:12 PM EDT2013-05-21 03:12:38 GMT
The Douglas County district attorney used seized drug money to take support staff to a north Georgia training conference designed for prosecuting attorneys.
The Douglas County district attorney used seized drug money to take support staff to a north Georgia training conference designed for prosecuting attorneys. The FOX 5 I-Team followed along and found the four women didn't even register to attend the conference.
Monday, May 20 2013 6:44 AM EDT2013-05-20 10:44:05 GMT
Maria Boudet is a teen who had been living in foster care. She worked hard and earned a college scholarship. But the scholarship was revoked when Boudet's life-long wish was answered; she was adopted.
Maria Boudet is a teen who had been living in foster care. She worked hard and earned a college scholarship. But the scholarship was revoked when Boudet's life-long wish was answered; she was adopted.
Friday, May 17 2013 6:31 PM EDT2013-05-17 22:31:42 GMT
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
The FOX 5 I-Team found a pattern of payments and perks to one family by the local district attorney's office, and it's a pattern that has critics crying favoritism.
The FOX 5 I-Team found a pattern of payments and perks to one family by the local district attorney's office, and it's a pattern that has critics crying favoritism.
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Wednesday, May 22 2013 10:37 AM EDT2013-05-22 14:37:15 GMT
You've seen us handing out Good Day Gas Money for weeks now, and Gurvir and Karen have met plenty of those lucky winners in person.
You've seen us handing out Good Day Gas Money for weeks now, and Gurvir and Karen have met plenty of those lucky winners in person. But Paul turned up the heat when he enlisted the help of two actresses from the new movie Operation Heat to play a little prank on his unsuspecting coworkers.
Wednesday, May 22 2013 10:30 AM EDT2013-05-22 14:30:53 GMT
Does your summer road trip include mouth-watering stops at mom-and-pop eateries? Ours does, and it'll be even better with the help of a new Southern Living book!
Off the Eaten Path: Second Helpings is dedicated to finding the best meals in the south-- and it features some great restaurants right here in north Georgia. Good Day's Paul Milliken checked out two of those gems-- The Hil in Serenbe, and Weaver D's in Athens! As usual, he didn't leave hungry.
Wednesday, May 22 2013 10:17 AM EDT2013-05-22 14:17:14 GMT
The new season of Masterchef features a local contestant from the metro area! Jessie Lysiak is from Social Circle, and she's about to make her big debut on the hit FOX show.
The new season of Masterchef features a local contestant from the metro area! Jessie Lysiak is from Social Circle, and she's about to make her big debut on the hit FOX show. But first, she stopped by Good Day to cook us up one of her favorite recipes.
Wednesday, May 22 2013 9:56 AM EDT2013-05-22 13:56:24 GMT
Americans are known for their pearly whites, but we pay for it—and it isn't cheap.
Americans are known for their pearly whites, but we pay for it—and it isn't cheap. If you have more than one child who needs braces, you have quite an expense on your hands—but FOX 5 I-Team reporter Dana Fowle found some ways to make it a little more manageable.
This week's Good Day Casting Call is loaded with opportunities! Whether you're a jock, a hipster, or a funky-looking worker (WHAT?), there's a job on the big screen for you!
This week's Good Day Casting Call is loaded with opportunities! Whether you're a jock, a hipster, or a funky-looking worker (WHAT?), there's a job on the big screen for you!
Our own Katie Beasley is about to get hitched! She's finally finished planning her big day, and she did lots of it herself. She let us in on her DIY secrets on Good Day!
Our own Katie Beasley is about to get hitched! She's finally finished planning her big day, and she did lots of it herself. She let us in on her DIY secrets on Good Day!
Wednesday, May 22 2013 9:29 AM EDT2013-05-22 13:29:22 GMT
Summer is almost here, and that means lots of people will be hitting the roads on vacation. But before you go, don't forget to give your car a little TLC to get it ready for the highway.
Summer is almost here, and that means lots of people will be hitting the roads on vacation. But before you go, don't forget to give your car a little TLC to get it ready for the highway.
Wednesday, May 22 2013 8:51 AM EDT2013-05-22 12:51:47 GMT
Chances are your child or someone in your child's class has at least one food allergy.
Chances are your child or someone in your child's class has at least one food allergy. A study by the CDC released last week shows that one in every 20 kids is dealing with food allergies. It's a challenge, but doctors say it's important that kids get diagnosed and treated.
