The Talker: Urban Outfitters' new t-shirts glorify drinking - FOX 32 News Chicago

The Talker: Urban Outfitters' new t-shirts glorify drinking

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CHICAGO (FOX 32 News) -

There's not much of a difference between alternative and mainstream any more.

Entire businesses are built on edgy these days, like new t-shirts for sale at Urban Outfitters; a store that aims its clothes at shoppers 18 to 30 years old.

Part of their target demographic is under the drinking age, but the shirts are all about booze. One has an election twist that says "I vote for vodka," while another says ""misery loves alcohol," and there's even an Olympic-themed shirt that says, "U.S.A. drinking team."

The store on South State St. in Chicago has a window display that says "let freedom drink."

The group Mothers Against Drunk Driving is upset that the pro-alcohol message is being aimed at teenagers who aren't even legally allowed to be drinking.

Being provocative is the store's goal and the website of its parent company says its products are meant to be "compelling and distinct," and are aimed at creating an "empathetic connection" with customers.

So is the criticism on-target, or overblown? Tell us on our Facebook page.

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