Bob Sirott's One More Thing about a change on the radio dial - Chicago News and Weather | FOX 32 News

Bob Sirott's One More Thing about a change on the radio dial

CHICAGO (FOX 32 News) -

One more thing about a change on the radio dial.

Merlin Media CEO Randy Michaels, the former Tribune Company chief, pulled the plug today on his company's FM 101 news station.

Apparently he wasn't the only one who never listened. After trying a new format of all-news for a year with no success in the ratings, the former home of Q-101 alternative rock is going back to playing music.

The station, now known as i-101, calls its current playlist of songs--adult hits. It's a blend of current music and some older tunes going back to the late 80's. An on-air announcement called it 'a better mix" - a reference to 101.9 fm.

You won't hear many voices on the station, and the ones you do hear will be pre-taped.

In other words, there won't be much personality, local flavor, or community involvement. And that's what I don't get. We have plenty of modern day custom juke boxes available to us. We can get our music on iPods, iPhones, iPads, the Internet and satellite radio. The one advantage old fashioned terrestrial radio has over all those new audio sources is the ability to provide timely, relevant, live local voices. But what we have now is another station that sounds like an mp-3 player and has nothing to do with Chicago.

I think I'll listen to Dick Biondi on the way home tonight. Of course, they only let him talk about every 20 minutes.

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