One more thing, about Jesse Jackson junior's disappearance, and how he's handled that and other problems lately.
Even before he went off to - wherever he is, the congressman has not been answering questions from reporters.
Ever since it was announced that he was the subject of a House ethics committee investigation, "Jackson the public figure" has been very private.
In fact, the last time we heard from him was way back in March, on election night. We're still looking forward to it. It never happened.
That has just made things worse. It always does. The best way to deal with bad publicity is to deal with it publicly.
I don't know the congressman personally, but I've been around him many times and always found him to be personable, engaging, and witty.
I don't understand how he can be so misguided when it comes to public relations.
As countless politicians, movie stars, athletes, and even TV news people have found out, the public is very forgiving - of almost anything. Anything, that is, except covering up, lying, and hiding.
As for the press, just feed them a little bit and they'll go away, and move on to someone or something else.
But don't ignore them. The experts say the way to handle a public crisis that's attracting extensive
Media coverage is to: Be swift, direct, and honest, and never say "no comment." Face the situation head on and come clean.
We all make mistakes but admitting to them is the first step in repairing a tarnished reputation. In other words, do exactly the opposite of everything Congressman Jackson has been doing.
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