Controversy Blooms Over Tattooed Barbie

The new Tokidoki Barbie is not your mother's Barbie.

This lady has hardcore tattoos on her upper chest and neck. She is the result of a partnership between Mattel and a Los Angeles-based fashion brand called "Tokidoki," which means "sometimes" in Japanese.

Mattel said there's no controversy here.

"Barbie has sported an endless array of styles. Many of Barbie's most pop-culture couture outfits have been designed for the adult doll collector. The Tokidoki Barbie is a perfect example of a limited-edition doll sold through select retail locations," the company said in a statement.

"Mattel has identified that maybe young girls do want something that's a little bit more mature," said Mike Santoro of Walker Sands Communication. "There are a lot of moms on blogs and on social media complaining. But there are also moms out there that do look and dress like this. There are moms that have pink hair and have tattoos."